Unlock the secrets to AI project success in this immersive, full-day workshop. Drawing from insights across 32 UX for AI projects, Greg will empower you with essential UX design skills to lead your next AI endeavor.

You will work on your own use case, applying a set of essential UX techniques and experiencing firsthand a dynamic microcosm of the typical UX for AI design process. This workshop will demonstrate and give you hands-on practice in all of the core techniques you will need for your next project:

- Learn how to identify the right AI use case: Learn to pinpoint the most impactful applications for AI.
- Practice a new lean UX for AI design workflow: Learn how to adapt core UX methods for AI-driven projects.
- Create Compelling Use-Case Storyboards: Visualize and communicate your AI concepts clearly.
- Leverage the 'Value Matrix': Train AI models that reflect human values.
- Utilize Proven Design Techniques to Drive Decision-Making: Master established UX for AI techniques like Digital Twin.
- Design an LLM Copilot: Learn pitfalls and best practices. (This section alone is worth the price of admission.)
- Design an Advanced Data Visualizations UI: Practice effectively conveying complex AI predictions and insights for your use case.
- Optimize Team Structure: Ensure your team is set up for success.

By the end of the day, you will have a comprehensive understanding of the UX for AI design process and be ready to apply these techniques to your own projects. According to Forbes, 85% of AI projects fail. Don't let your next project become another statistic -- equip yourself with practical tools and strategies to lead your next UX for AI project to success!

Prerequisites: Desire to draw and explore. Familiarity with basic design and research techniques is helpful.

Target Audience: All skill levels are welcome, but mid-level practitioners and advanced UX, Product, and Development leaders will likely get the most out of this session.

Takeaways:
- Identify the right AI use case
- Deploy effective research techniques for AI applications
- Create use-case storyboards
- Leverage the “Value Matrix” to train AI models with human values
- Harness established UX for AI design patterns like Digital Twin
- Deploy advanced Data Visualizations to communicate AI predictions and insights
- Structure your team for optimal project success.

Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years, he has been helping his Fortune 100 clients like Cisco, IBM, and Intuit to create loyal customers and generate $100s of millions in additional valuation. A veteran of 32 AI projects, Greg is currently a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. Greg presented 100+ keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book, ‘UX for AI’ is coming in 2024.

As Director of UX at LogicMonitor, I lead a dynamic global team of designers and researchers who are on a mission to deliver the best, most useful, most usable observability platform in the world.

Before this role, I led digital strategy at Marquette University where I drove digital branding and marketing initiatives and oversaw the people, the processes, and the technology that powered them.

I’ve brought human-centered design to every role I’ve held, whether designing, developing, producing or leading because the work has to work for the people it’s meant for. My super power is getting cross-functional teams together to solve messy problems in new spaces — I’m deeply into UX for AI (and AI for UX) right now.

This immersive workshop delves into the captivating realm of probabilistic design, exploring its principles and showcasing how they can revolutionize the creation of AI experiences. Participants will gain valuable insights into leveraging uncertainty to enhance the effectiveness, efficiency, and engagement of AI-driven interactions.

To help you understand, and teach others, the principles of probabilistic design and other key statistical concepts that will help you work with both GenAI and other ML models, we’ll play some simple games and discuss some principles from non-linear narratives (and game design).

Dr. Mike Oren heads up the Intelligence Design team at Klaviyo, responsible for all experiences that leverage data to help customers make smarter marketing decisions leveraging analytics and AI. With an undergrad in computer science from DePauw University where he initially learned to program basic AI models and a PhD in human-computer interaction from Iowa State University that included an AI course on computer vision and other pattern recognition algorithms. He has worked on AI experiences in industry for a decade and teaches data literacy and evidence based design at Illinois Institute of Technology’s Institute of Design (ID).

Designers have a rich history of collaborating. We elevate creativity and innovation by actively including others in the design process, and more passively, by taking in the lessons and ideas built by those before us to guide our practice. But has a new collaborator emerged? When AI can gather context and generate ideas, questions, and observations in response, how does this change creative collaboration? Does it change? Can AI make us more creative? Or does it narrow our thinking?

In this workshop, we are going to take a nuanced look at AI, human creativity, and design to explore human-AI co-creation without blindly giving into the hype. You can expect to learn about new interfaces for creative collaboration and introspection, discover potential futures for designers, and use experimental tools and frameworks to design AI solutions that promote human creativity, rather than have the AI 'perform creativity' for us. Join us to co-create the future of innovative, adaptive, and inspired design.

Brandon Harwood is a design and strategy leader exploring technology that empowers creativity and collaboration. At IBM Innovation Studio, he builds cross-disciplinary, radically collaborative workshops that guide teams in thinking creatively and strategically to address complex challenges in emerging technology and business. Additionally, he advises research and design teams, helping them develop internal frameworks and shape public discourse concerning AI design methods and systems that augment creative action, collaboration, communication, and decision-making.

Unlock the secrets to AI project success in this immersive, full-day workshop. Drawing from insights across 32 UX for AI projects, Greg will empower you with essential UX design skills to lead your next AI endeavor.

You will work on your own use case, applying a set of essential UX techniques and experiencing firsthand a dynamic microcosm of the typical UX for AI design process. This workshop will demonstrate and give you hands-on practice in all of the core techniques you will need for your next project:

- Learn how to identify the right AI use case: Learn to pinpoint the most impactful applications for AI.
- Practice a new lean UX for AI design workflow: Learn how to adapt core UX methods for AI-driven projects.
- Create Compelling Use-Case Storyboards: Visualize and communicate your AI concepts clearly.
- Leverage the 'Value Matrix': Train AI models that reflect human values.
- Utilize Proven Design Techniques to Drive Decision-Making: Master established UX for AI techniques like Digital Twin.
- Design an LLM Copilot: Learn pitfalls and best practices. (This section alone is worth the price of admission.)
- Design an Advanced Data Visualizations UI: Practice effectively conveying complex AI predictions and insights for your use case.
- Optimize Team Structure: Ensure your team is set up for success.

By the end of the day, you will have a comprehensive understanding of the UX for AI design process and be ready to apply these techniques to your own projects. According to Forbes, 85% of AI projects fail. Don't let your next project become another statistic -- equip yourself with practical tools and strategies to lead your next UX for AI project to success!

Prerequisites: Desire to draw and explore. Familiarity with basic design and research techniques is helpful.

Target Audience: All skill levels are welcome, but mid-level practitioners and advanced UX, Product, and Development leaders will likely get the most out of this session.

Takeaways:
- Identify the right AI use case
- Deploy effective research techniques for AI applications
- Create use-case storyboards
- Leverage the “Value Matrix” to train AI models with human values
- Harness established UX for AI design patterns like Digital Twin
- Deploy advanced Data Visualizations to communicate AI predictions and insights
- Structure your team for optimal project success.

Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years, he has been helping his Fortune 100 clients like Cisco, IBM, and Intuit to create loyal customers and generate $100s of millions in additional valuation. A veteran of 32 AI projects, Greg is currently a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. Greg presented 100+ keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book, “UX for AI,” is coming in 2024. More info at: https://UXforAI.com

As Director of UX at LogicMonitor, I lead a dynamic global team of designers and researchers who are on a mission to deliver the best, most useful, most usable observability platform in the world. Before this role, I led digital strategy at Marquette University where I drove digital branding and marketing initiatives and oversaw the people, the processes, and the technology that powered them. I’ve brought human-centered design to every role I’ve held, whether designing, developing, producing or leading because the work has to work for the people it’s meant for. My super power is getting cross-functional teams together to solve messy problems in new spaces — I’m deeply into UX for AI (and AI for UX) right now.

Do you feel terrified in the face of intersecting waves of uncertainty: economic, political, social and technological? Companies that were on the rise just a few years ago have had massive layoffs. Job titles come and go in popularity. How can you build core strengths that will help you survive difficult times and thrive in good times? In this fast-paced, hands-on workshop we will practice:
- Building skills that are transferable and relevant (including leveraging our new friend, AI!)
- Sustaining networks that support your continued growth
- Upleveling your stature and impact in your organization by demonstrating greater business insight and impact

You will learn how to lean into your strengths in a more effective way, and create a plan for finding greater personal and career satisfaction and security.

Kathryn has more than 20 years experience in marketing and UX research, digital strategy, and product design. She leads research for Warner Music Group, developing digital products for global recording artists and their fans. Prior to joining Warner Music, Kathryn led Integrity Research for Instagram, where she was responsible for user safety and the integrity of the AI and machine learning algorithms guiding feed ranking, search and recommendations. Kathryn has spoken on the topic of UX, research, digital strategy, social media safety and AI at conferences all over the world. Her extensive experience in user experience, research, and AI makes her an invaluable asset to the STRAT community.

Paul will welcome attendees, introduce speakers, and lead the Q&A sessions.

Paul Bryan is the Managing Director of ESP, and the producer of STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

Gavin’s presentation will explore the crucial elements to build trust in AI technology as the foundation to a product design strategy instead of final “polishing.” The focus will be to identify and address current AI concerns, critically evaluate AI outputs, and recognize task delegation to strike an effective balance between human and AI roles. Our goal is to arm attendees with the necessary questions to foster trust in AI-driven products.

Key discussion points will include:
- Integrating human needs and values into AI design.
- Employing innovative research methods to gauge user engagement and trust in AI features.
- Aligning AI product marketing with its capabilities to accurately manage user expectations.

We dive into the role of empathy in humanizing AI interactions and take a broad view of AI’s role in technology and society, outlining strategies to brace for its ongoing evolution.

These topics invite you to engage with STRAT’s speakers and audience members throughout the conference to consider how trust dynamics impact the adoption and success of AI technologies. By considering these critical aspects, you’ll receive valuable insights into crafting trustworthy AI products that resonate with users, fostering a stronger bond between technology and humanity.

Gavin has over 25 years of experience in corporate and academic settings. He founded User Centric and expanded it into the largest private user experience (UX) consultancy in the US. After he sold the company, Gavin led a North American UX team, transforming it into one of the parent organization's most profitable business units. He is currently founder and managing partner of Bold Insight, a leading UX research consultancy with over 80 researchers.

After almost 100 research projects uncovering what users want and expect from AI features in their products, and supporting clients developing these AI tools, Gavin co-authored the recently published book ‘AI and UX: Why Artificial Intelligence Needs User Experience.’ He often speaks at national and international conferences and holds several patents as an inventor. He contributes as an adjunct professor at DePaul and Northwestern Universities. Gavin earned his MA in Experimental Psychology from Loyola University.

Ranjeet will present a framework he is deploying at Informatica to prepare the enterprise for strategic AI integration throughout the design organization and its suite of products. His talk will answer questions like:
- What do i need to learn about AI as a designer to have an impact on AI-powered product direction and team processes?
- How can design lead AI innovation within a data-driven company like Informatica?
- What is possible today, and what will be possible tomorrow?

Ranjeet Tayi, a seasoned design leader with over 18 years in UX and AI, spearheads data management cloud AI experience at Informatica. On a mission for good data & good design to drive business impact, he previously led design at SumTotal and PureIT Usability Research, co-founding MindVisions. Committed to design-led social impact, he actively serves on non-profit advisory boards, co-curates design conferences and innovation events. Recognized as an esteemed speaker, author, and design awards jury member, Ranjeet is an innovator with patents and an extraordinary ability recipient. He holds two master's degrees in Philosophy in Mass Communication, Advertising, and a Design Management diploma from Park.

Time to get to know your fellow attendees

Using AI to guide product and UX strategy is both exciting and a bit intimidating. Where does it add value, and where can it lead us astray? Join us for an engaging discussion as we delve into the complexities of leveraging AI and assessing its benefits, including increasing speed and efficiency in your organization. Kathryn will discuss methods for integrating AI into your product strategy; exploring AI's role in UX research; testing & validating AI outputs; and cultivating a learning organization that evolves as AI does.

Kathryn has more than 20 years experience in marketing and UX research, digital strategy, and product design. She leads research for Warner Music Group, developing digital products for global recording artists and their fans. Prior to joining Warner Music, Kathryn led Integrity Research for Instagram, where she was responsible for user safety and the integrity of the AI and machine learning algorithms guiding feed ranking, search and recommendations. Kathryn has spoken on the topic of UX, research, digital strategy, social media safety and AI at conferences all over the world. Her extensive experience in user experience, research, and AI makes her an invaluable asset to the STRAT community.

We will head over to Avanti for lunch, where there are numerous choices for every appetite.

Everybody

Designing for AI in 2024 is similar to designing computer interfaces in the late 80s and early 90s, where designers need some knowledge of the medium to craft the right experiences since our tools are currently insufficient. This talk will share how Klaviyo’s AI team has been crafted to balance high-data literacy with designers that have more creative inspiration that gives our customers a feeling of magic. I’ll cover how I hire for and help train data literacy in the designers so they can work in close partnership with data scientists & engineers. By the end of this talk, you will have a comprehensive understanding of the skills and knowledge needed to create a design team that can deliver innovative and effective AI experiences. You will also be equipped with practical strategies for skilling up your team to meet the challenges of the future.

Dr. Mike Oren heads up the Intelligence Design team at Klaviyo, responsible for all experiences that leverage data to help customers make smarter marketing decisions leveraging analytics and AI. With an undergrad in computer science from DePauw University where he initially learned to program basic AI models and a PhD in human-computer interaction from Iowa State University that included an AI course on computer vision and other pattern recognition algorithms. He has worked on AI experiences in industry for a decade and teaches data literacy and evidence based design at Illinois Institute of Technology’s Institute of Design (ID).

As designers, we often build more creative ideas in collaboration with others, particularly through personal reflection on the ideas and lessons gathered along the way. Brian Eno built this into his practice with Oblique Strategies. Simultaneously, large AI systems can generate simulacrums of creative expression built on the ideas and lessons of others while lacking that much-needed ability to reflect. AI cannot (and should not) replace creativity, but can it help us explore lessons and ideas of the past, enhancing our own creative practices?

In this talk, we will examine the current state of AI in creativity, its risks and benefits, and strategies for designing effective human-AI co-creative interfaces that boost human creativity without attempting to replace it. Join us to explore how AI can reveal patterns, challenge assumptions, and inform our design processes, all while maintaining a healthy skepticism, challenging the status quo, and avoiding the hype.

Brandon Harwood is a design and strategy leader exploring technology that empowers creativity and collaboration. At IBM Innovation Studio, he builds cross-disciplinary, radically collaborative workshops that guide teams in thinking creatively and strategically to address complex challenges in emerging technology and business. Additionally, he advises research and design teams, helping them develop internal frameworks and shape public discourse concerning AI design methods and systems that augment creative action, collaboration, communication, and decision-making.

Time to get to know your fellow attendees

According to Forbes, 8 out of 10 AI Projects fail. While we cannot always predict the project outcome, clear patterns of risk are beginning to emerge: most AI fails are caused by poor UX, NOT technology. In this hilarious and immediately useful session, Greg Nudelman, a veteran of 32 AI projects and the author of five UX books, will cover 8 issues guaranteed to tank your AI project. We will discuss critically important topics such as the art and science of picking the right use case, using real-world constraints and value-based metrics (instead of data science metrics like Accuracy and Recall), the importance of adopting AI/Data as a stakeholder in the new lean user-centered process and designing the initial UX around collecting behavioral metrics to train future AI/ML solutions. All skill levels are welcome, but mid-level and advanced UX Designers and Product Managers will likely get the most out of this session.

Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years, he has been helping his Fortune 100 clients like Cisco, IBM, and Intuit to create loyal customers and generate $100s of millions in additional valuation. A veteran of 32 AI projects, Greg is currently a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. Greg presented 100+ keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book, “UX for AI,” is coming in 2024. More info at: https://UXforAI.com

Paul will recap some of the key points of the day and kick off Happy Hour.

Paul Bryan is the Managing Director of ESP, and the producer of STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

Free drinks and finger food, and an opportunity to make group dinner plans.

Everybody

Free drinks, music, dancing (optional), highly competitive beer pong, and more.

Everybody

Paul will welcome attendees back after a night of karaoke and mingling, introduce speakers, and lead the Q&A sessions.

Paul Bryan is the Managing Director of ESP, and the producer of STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

As the R&D landscape evolves, UX research must become undeniably focused, serving as the core of innovation and emphasizing business success. This talk will advocate for a proactive evolution of research practices, drawing on insights from my team’s work at Spotify in 2024. By embracing new tools and methodologies, fostering continuous learning, and enhancing cross-functional collaboration, research teams can lead innovation and ensure their businesses thrive in an increasingly complex market.

Megan McLean leads the User Research team for Spotify Advertising and is a Lecturer at the University of Chicago. With over 10 years of experience in user research, Megan is a passionate and skilled leader who has delivered UX Strategy alongside actionable insights and recommendations for diverse product teams across web, mobile, and devices.

Her approach to leadership emphasizes supporting the vision of business and product priorities while cultivating a rigorous insights practice. She leads roadmapping, scopes and oversees high-impact research projects, delivers mixed methods research, and reports to stakeholders quarterly on outcomes and measurable impact. As a manager, she focuses on driving cross-functional collaboration for high-impact delivery. Her goal is to empower her team and the organization to build user-centric and innovative products that exceed the expectations of customers.

UX Research has been especially impacted by Tech Layoffs. This should make us all take a step back and consider to why? I believe that while most UX researchers produce high quality work, relatively few have figured out how to consistently produce research that meaningfully moves key business metrics. In this presentation, I will share my formula for managing UX research teams who create great user experiences AND move key business metrics at Google. While this talk is focused on UX leaders, senior researchers and designers should also find this content useful in enabling them to do work that matters to their business.

Erik is a UX research leader at Google where his team is responsible for products focused on both the user facing and advertiser facing sides of the advertising ecosystem. Prior to Google, Erik ran impactful research programs in a variety of fields including aviation, medicine, autonomous vehicles, defense & cybersecurity. Over his career, Erik has developed a formula for running impactful research organizations across all aspects of the product development lifecycle, and is enthusiastic about sharing this approach with others.

Time to get to know your fellow attendees

In a shifting industry landscape, UX professionals have the unique opportunity to not only design but also create and launch their own products. Join Calvin Robertson as he shares his transformative journey from a corporate UX leader to a game design entrepreneur. Amidst a challenging hiring climate, Calvin’s story provides inspiration and practical strategies for taking an active stance and shaping the future you want to see. This talk will blend personal experiences with actionable insights, empowering UX designers to harness their skills and craft their own successful ventures.

From a product designer, to a software developer to design leader, Calvin has had a career of driving innovation & strategic growth across multiple industries. His 20+ years of experience bridge design & technology, creating high-performing teams and delivering engaging solutions for business success.

We will head over to Avanti for lunch, where there are numerous choices for every appetite.

Everybody

Paul will lead a discussion to further evolve the AI Humanifesto that the 2023 STRAT USA conference attendees began to formulate. The purpose of the AI Humanifesto is to construct a simple tool that researchers, designers, data scientists, strategists, and product team professionals can use to help guide their companies' efforts as they race to deliver AI-powered products, while at the same time ensuring that the result will be beneficial to customers, the company, and to humanity at large.

Paul Bryan is the Managing Director of ESP, and the producer of STRAT conferences in Asia, Europe and the USA. He also teaches a UX Strategy Workshop that has been hosted by Facebook, Google, LinkedIn, IBM, Netflix and many other companies in the US, Europe and Asia.

When Casey Hudetz discovered his grandparents' writings - a World War II journal from his grandfather and his grandmother's diaries from decades later - he knew their love story deserved to be told. As he dove into making a documentary about them, technology raced ahead, prompting him to ask: could AI elevate his storytelling?

In this presentation, Casey will take you behind the scenes of his AI-enhanced creative process. He'll share lessons learned from partnering with AI and discuss how cultivating the right mindset towards these technologies can empower professionals across all sectors to thrive in the workplaces of tomorrow.

Key Takeaways:
- Why our approach to working with AI is just as important as what AI can do for us.
- How seeking help from AI through Creation, Delegation, Consultation, and Transformation will enhance our abilities as thinkers and doers.
- How personal experimentation, beyond our day jobs, can introduce us to new ways of thinking that we can apply to all aspects of our lives.

Casey Hudetz is a designer, keynote speaker, teacher and award-winning filmmaker living in Chicago. Since receiving his master's degree in Human-Computer Interaction he has been designing digital products and services with a focus on emerging technologies (such as AI, AR, and Voice). Over the last decade he has given talks around the world about artificial intelligence, speculative design, art history and more. He currently oversees a team responsible for designing AI-assisted experiences at Docusign. In his spare time you can find him biking around the city with his wife and two sons.