Discover the Extraordinary: STRAT Europe in Amsterdam

Amsterdam is a world class city with something for everyone! STRAT Europe took place at Royal Tropical Institute (KIT) where innovation meets elegance in the heart of Amsterdam, next door to the nature haven with walking trails and water features, Oosterpark.

Registration table check-in began at 8:30 am, with an inspiring program that started at 9 am. It was a day of insightful sessions and networking in an unparalleled setting.

Conference Venue Street Address: Mauritskade 63, 1092 AD Amsterdam, Netherlands

The Tropen (aka KIT) has been an outstanding venue for the STRAT conference for many years, and has gotten rave reviews from attendees. It's the perfect setting to get to know experienced peers from all over Europe and beyond, all focused on design strategy and innovation, all experiencing the same single-track, industry-leading sessions as you. An exceptional audience in an exceptional venue and location.

Restaurants and Bars

There are many restaurants and bars that are walking distance from the venue. If you're looking for a larger variety, the Alexanderplein tram stop is directly across the street from the venue, which provides quick access to all areas of Amsterdam city center. One tram goes to the very popular Leidseplein area (shown below), where there are 100+ restaurants with indoor and outdoor seating, bars, pubs, coffeeshops and popular clubs.

Hotels

Our usual conference hotel, The Tropen Hotel, will be undergoing renovations this year, and will not be available to us. There are many excellent hotels either walking distance or a quick tram ride away.